I need some help describing something.
PSFK has a post
this morning regarding the conference in Los Angeles. At this conference, the group has agreed to drop the term "marketing" from the agenda. The reason the article cites is that the PSFK team and attendees believe marketing is too limiting a descriptor.
For the last five years, I've wrestled with this same issue. My employers and I have described ourselves as a "full service advertising agency with special expertise in (fill in the industry here)." However, we do so much more than just advertising and design. We are consultants. We help write business plans. We create sales tactics. We write software solutions.
Seems to me, at the end of the day, we are about solving problems. It just happens our training and experience is filtered through a lens of creative communications.
We are a very small agency in Texas — going through the process of internal branding. Obviously, I am not asking the forum to give away any secrets, but we're having an internal discussion later this week and guidance from my esteemed online colleagues would be valuable.
Does anyone have any suggestions or tips about a succinct way to describe what we do when talking with current clients and prospects? Something that is clear without being limiting? Anyone have any resources you can point me to where I can explore this issue more?