a place for planners
Truly integrated campagins???
Hi friends,
after reading all the new years forecasts and future/trend predictions I am mentally locked and thought maybe you could help me out with this one:
I am looking for cool/known campaigns that were build on ONE strong idea but the execution may vary strongly from media channel to media channel. Not like the old way: Creating a TV ad and from there adopting it to a one-page-print ad. Do you have some great inspiration for me by chance?
Thanks a LOT and Tschuess from Germany
after reading all the new years forecasts and future/trend predictions I am mentally locked and thought maybe you could help me out with this one:
I am looking for cool/known campaigns that were build on ONE strong idea but the execution may vary strongly from media channel to media channel. Not like the old way: Creating a TV ad and from there adopting it to a one-page-print ad. Do you have some great inspiration for me by chance?
Thanks a LOT and Tschuess from Germany
Tags: campaign, channel, inspiration, integrated, multi-media, planning, search, tv
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