a place for planners
Scam Ads? What are F1 and Fashion shows then?
Suman Srivastava, a very well known Planner from India and the current CEO of EURO RSCG India makes a very interesting point on 'Scam Ads', arguing why they are called 'scam', when Fashion show dresses and F1 cars aren't.
He writes, Creative awards are meant to recognize work that has pushed the boundaries of communication. Effectiveness awards recognize work that has pushed sales or other results for the client. In the context of cars, Formula 1 races are creative awards, while car rallies are effectiveness awards. Get the difference?
Very interesting point of view, that should see a lot of debate
link: http://sumansrivastava.blogspot.com/2008/03/of-fashion-shows-creati...
He writes, Creative awards are meant to recognize work that has pushed the boundaries of communication. Effectiveness awards recognize work that has pushed sales or other results for the client. In the context of cars, Formula 1 races are creative awards, while car rallies are effectiveness awards. Get the difference?
Very interesting point of view, that should see a lot of debate
link: http://sumansrivastava.blogspot.com/2008/03/of-fashion-shows-creati...
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