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“The truth about Kindle” - research 2.0 study
We at www.Trendsspotting.com have unfolded the mysterious kindle phenomena, a trend we started following a few weeks ago on trendfreaks.
We investigated the brand’s perceptions by asking e-book readers what they thought about Kindle.
By evaluating the responses we received, it emerges that Kindle could not get associated into an ipod /iphone-like emotional bonding with its potential users. Even among the existing users – we found constrained reactions. The fact that the overall discussions were focused on technological features and design critiques and hardly on the fun and experience can teach us that Amazon will have to work hard to raise the excitement it needs as part of the brand’s promise.
More on:
http://www.trendsspotting.com/blog/?p=367
We already received some angry reactions from Amazon. That’s totally ok, it's a good sign - don't you think?
We investigated the brand’s perceptions by asking e-book readers what they thought about Kindle.
By evaluating the responses we received, it emerges that Kindle could not get associated into an ipod /iphone-like emotional bonding with its potential users. Even among the existing users – we found constrained reactions. The fact that the overall discussions were focused on technological features and design critiques and hardly on the fun and experience can teach us that Amazon will have to work hard to raise the excitement it needs as part of the brand’s promise.
More on:
http://www.trendsspotting.com/blog/?p=367
We already received some angry reactions from Amazon. That’s totally ok, it's a good sign - don't you think?
Replies to This Discussion
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Permalink Reply by Manolo on -
as well the manufacturers did with digital cameras imitating the sound of analogic photography (you know, the pleasure of click!), perhaps Amazon Kindle should to imitate the smell of a new book in paper ...
It's a joke, but ... who knows?
Tali, your work is really inspiring.
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