Traditional advertising agencies are now at risk of losing their clients: True or False?

[Dr. Taly Weiss]

TrendsSpotting's recent post:

Brand Marketers aim to receive digital expertise from their adverti...

presented a survey conducted on CMOs and marketers.

Two points can be derived from this survey:
I. Traditional advertising agencies are now at risk of losing their clients.
II. Agencies should acquire Social Media expertise.
What's your opinion?

[Alberto Bina Monteiro]

Less than 30% in USA and UK use social media, and less than 10% in Brazil.
So, still have tradicional marketing for tradicional/offline people, at least for the next few years!

My opinion: True and False, depends the customer!

(I hate this kind of answer too!)

[Jeanette Xu]

As the trends shiftt, new mediums appear, any advertising agencies, traditional and new agencies needs to adapt and change.. if not, they are in risk of losing..