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Traditional advertising agencies are now at risk of losing their clients: True or False?

TrendsSpotting's recent post:

Brand Marketers aim to receive digital expertise from their adverti...

presented a survey conducted on CMOs and marketers.

Two points can be derived from this survey:
I. Traditional advertising agencies are now at risk of losing their clients.
II. Agencies should acquire Social Media expertise.
What's your opinion?

Tags: advertising, clients, digital, marketing, trends

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Less than 30% in USA and UK use social media, and less than 10% in Brazil.
So, still have tradicional marketing for tradicional/offline people, at least for the next few years!

My opinion: True and False, depends the customer!

(I hate this kind of answer too!)
As the trends shiftt, new mediums appear, any advertising agencies, traditional and new agencies needs to adapt and change.. if not, they are in risk of losing..

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