Yes... It seems for me like the Cannes Festival for Media Group and Media Planning... All big boys were there... A most impressive list of attendees form Media gencies, Media groups, Media directors from Big Brands etc than during the Cannes Festival... Reports in France said that the 1st attempt is a success : what do you think ?
It´s interesting to discouss media in a very focoused forum. As digital becamoe the center of media comunications, media people must work with a lot of strategic thinking and creativity.
I heard it was generally just a sales piece for the agencies. Dominic Procter from Mindshare didnt just do the big sell and Esther from Coke was supposed to be really good.