Faris just blogged about the addictiveness of Online Social Networks at ‘Continuous Partial Presence’.
I just thought I would once again open it up to people suggestions as to why Online Social Networks (Myspace, Facebook, Account Plan.ning) are so addictive?
Thank you to everyone who posted about ‘Why Second Life will fail?’, this gave me a great artillery in a recent debate that I had with someone about brands getting involved in Second Life.
I think this forum can be a great chance to get a lot of knowledgable heads on the one topic nutting out really good arguments for and against new trends.
Here is my contribution to the addictiveness of Online Social Networks
Here is a model of Stages of Interaction/Usage with Online Social Networks. This shows why people are still using their online social network accounts religiously.
At the moment there are two stages I have found for the uses people find with online social networks.
Stage 1: Lighting the fire
The initial introduction to the site, Members are hooked by the fact that you can catch up with all you weak ties in a indirect easy way. A lot of the communication is based around this ‘Oh, I can’t believe you are on here as well (facebook), how have you been? We should catch up for a beer/coffee soon’
Stage 2: Stoking the fire
Is where the initial looking for friends has either reached its capacity within that social network or you a complementing your offline interaction. This communication is based around your offline interaction acting as an extension of your offline self. This communication is filled with ‘Great catching up with you today, what was the name of that shop you said I would like’ or my favourite ‘You were so drunk last night’.
Stage 3: ???????
Don’t know but I am sure there is one. Anyone got any clues.
There is an overlap of the stages, I still find myself in Stage 2 finding weak ties and saying ‘Haven’t seen you for ages, lets catch up’ but I would say most of the communication is around this extension of my offline social behaviour.
Burn out stage:
However like my account on Account Plan.ning, I lost interest because I could not reach Stage 2. I was not seeing anyone from the online social network, offline. However I have now found a new use for the Ning and that is this forum