a place for planners
Era of Participation. Cases anyone?
Hi Folks,
Let's see if we can do something useful with this network (^ _ ^)
We are living in the era of co-creation and collaboration.
However, if you look at what brands are doing online, there's still a lot of old school stuff going on.
A lot of flashy sites but with no invitation to people to participate.
The nuggets are out there.
And it can be very insightful and inspiring to share these collaboration ideas, to learn from each other.
I'm talking about Nike Here I am, Cola Life, Halo 3, Prescribe the Nation, etc
Campaigns that encourage people to become part of the campaign by empowering and encouraging them to start sharing.
Anyone more ideas, inspiration, thoughts?
Let's see if we can do something useful with this network (^ _ ^)
We are living in the era of co-creation and collaboration.
However, if you look at what brands are doing online, there's still a lot of old school stuff going on.
A lot of flashy sites but with no invitation to people to participate.
The nuggets are out there.
And it can be very insightful and inspiring to share these collaboration ideas, to learn from each other.
I'm talking about Nike Here I am, Cola Life, Halo 3, Prescribe the Nation, etc
Campaigns that encourage people to become part of the campaign by empowering and encouraging them to start sharing.
Anyone more ideas, inspiration, thoughts?
Tags: 2.0, best, cases, collaboration, participation, web
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