Good brief or good grief?

[Stephen Hahn]

 

Most planners have a strong POV about what makes a good brief - although, it's just possible that your creative director's idea of what makes a good brief could be a little different. 

 

No question, creative briefs are a source for ongoing agency tension.

 

Maybe it's time for a new approach?

 

Click on the link below to read my latest blog on the art of creative brief writing and inspiring big ideas.

 

http://tinyurl.com/427zxtw

 

I welcome your thoughts.

 

My best,

 

Stephen Hahn-Griffiths