insights chart

[Nien]

hello -

a while ago, someone posted a chart/matrix thing that showed different types of insights. i think the ideas they were comparing were around what the consumer knows and doesn't know. does this ring a bell to anyone? can they post it here if they have it?

thanks,
nien

[farisyakob]

not sure but try simon law's insight presso:

http://www.simon-law.com/archives/13

or bullmore on insight's is like a fridge door. FX

[Nien]

Thanks man!

[farisyakob]

no worries fx

[Nien]

farisyakob, i think you have an admirer. i think you should email her.

[farisyakob]

thanks ;)

will block her account.FX

[Valerie Walker]

I just looked at Simon Law's deck, and it was really helpful -- thanks! In every interview I've been doing, for consumer insights jobs, someone asks me how I define an "insight"!

[farisyakob]

cool - glad we could help!
FX