Last week, Ag8 and RSA Films launched Purefold, an open media franchise inspired by Blade Runner and enabling brands to embrace real-time storytelling and premium quality film production while avoiding the pitfalls of product placement. You might have caught some wind of it. See overview of press coverage here.
We've created a Purefold discussion group on FriendFeed for everyone (agency planners, brand managers, tech geeks, product developers and film buffs) to join in the discussion on Purefold. We're specifically keen on getting planners involved in the debate, as many of the issues Purefold tries to solve are no doubt on your radars.