Hello, fellow Planners:
I'm going to be facilitating a brainstorming session for a group of 4 small business owners who need help developing a mission statement, positioning and in naming their business. I'm very used to doing this myself, with a writer/partner or junior designers. But now I'm looking for suggestions in how to run the session(s).
To start, I want to do it in a fun, neutral location. I've also assigned 'homework' for everyone: everyone brings in visuals of how they envision the business, their contribution to it, and in their own words, a mission or manifesto. This is so that everyone on the Board can understand how their vision of the business differs or aligns with their peers. I plan on bringing in a writer toward the end to craft the 'final' mission statement and positioning.
Pre-Session: 'homework' as described above
Session 1: Open brainstorming.
Session 2: Focus & Filter ideas.
Session 3: Present Mission & Nomenclature
Any suggestions are very welcome... thankyou in advance!