source of AIDA?

[denzil meyers]

hello, I was wondering if anyone had info about the history of the AIDA marketing model? I've found references to AIDA as a 19th century term, but have had a difficult time finding substantiation.

anyone have some info or sources to recommend?

thanks,
denzil

[Hart Weichselbum]

Gee, I guess no one's interested in AIDA anymore.

I thought provenmodels.com was a pretty cool site. I appreciate their thoroughness. Too bad they review so few models.

[farisyakob]

the hierachy of effects model [AIDA] was apparently coined by St Elmo Lewis in 1898

See Feldwick's seminal paper:

www.admapmagazine.com/pdfs/0307_article.pdf

FX

[denzil meyers]

Faris wow, fantastic info. thanks so much. yes, also located St Elmo Lewis in a couple of other places, thanks to H Weichselbaum.

[farisyakob]

pleasure - and provenmodels looks great - thanks Hart.