trying to get into brand strategy

[marcos david bendrao]

i could really use some expert advice. 

i’m a graphic designer working in portugal, and i’d really like to move into brand strategy. but i’m a bit stuck. even though i’ve always written all my presentations, but what we (designers) are used to take to interviews is a portfolio, but that will essencially sell me as a designer. i’m a little scared i won’t be taken so seriously, or to put it better, as someone without the necessary expertise to do research and strategic planning. 

how did you come to be a planners? what advice can you give me? how shall i approach the interviews and how can i best acomplish this change of area? 

dont want to disturb your agenda but anything you say will be super helpful to me at this point. you can reply to this message or email me "[e-mail]" 

thanks a lot for your time, 
marcos

[farisyakob]

hello!

 

read:

 

http://farisyakob.typepad.com/blog/2007/01/anatomy_of_an_a.html

 

and truth lies and advertising by jon steel. read some blogs. 

 

http://www.ogilvyfellowship.co.uk/ogilvy-planning-fellowship/

 

planners do now often bring portfolios - add in insight and strategic recommendations into your work.

 

reach out to planners in your city and have a chat.

 

rock ON FX

[marcos david bendrao]

thanks a lot.

it was really helpful. hope everything turns out ok.

 

thanks

marcos