a place for planners
Understanding Consumers: What Really Matters to Planners?
Hello. We're about to launch a new section for our insight service that will see us developing in-depth consumer profiles on an ongoing basis.
As such, we'd be really interested to hear from the planners here what key pieces of insight/knowledge/information you would like to know about consumers.
Now, I appreciate that's quite an open ended question but it could be anything - what type of insight do you always need but can never find? what piece of knowledge would make your job easier? what's the killer piece of information that wins over clients?
All ideas would be gratefully received . . . then, hopefully, we will go and find out for you! Any suggestions you might have on the best way to present our findings would also be appreciated.
Thanks.
As such, we'd be really interested to hear from the planners here what key pieces of insight/knowledge/information you would like to know about consumers.
Now, I appreciate that's quite an open ended question but it could be anything - what type of insight do you always need but can never find? what piece of knowledge would make your job easier? what's the killer piece of information that wins over clients?
All ideas would be gratefully received . . . then, hopefully, we will go and find out for you! Any suggestions you might have on the best way to present our findings would also be appreciated.
Thanks.
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