Share 'Buzz Marketing Gone Wild'

This may be old news but the orchestrated buzz campaign leading up to the release of the latest Nine Inch Nails Year Zero deserves accolades - in short, it started when fans found that a new Nine Inch Nails tour T-shirt contained highlighted letters that spell out the words "I am trying to believe." It was discovered that iamtryingtobelieve.com was a website that spoke of a vision of dystopian f…