Share 'Real-world observations favor emergence of Engagement Marketing'

There has been a lot of discussion lately about Engagement Marketing, and ways to get in front of this trend so we can lead the market and make a big impact on client business. Is this a fad or (as the experts are claiming) are we at the gateway to a new era in marketing? With different rules, different techniques, but frankly replacing the 50 year old mass media model? Here are a few observa…