Share 'What's in a name?'

I need some help describing something. PSFK has a post this morning regarding the conference in Los Angeles. At this conference, the group has agreed to drop the term "marketing" from the agenda. The reason the article cites is that the PSFK team and attendees believe marketing is too limiting a descriptor. For the last five years, I've wrestled with this same issue. My employers and I have des…