Share 'What's the very best current anti-recession ad in your country that doesn't damage the brand?'

In the teeth of the recession, we're seeing a ton of ads that provide discounts, promotions, 2 for 1 etc. All this may drive sales but won't help build the brand over time and may hurt it. In your country, what do you feel is the very best recession busting ad at the moment? Ie good for sales AND good for the brand?