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Andrea's Page
Profile Information
- Hometown:
- Bay Area, but I'm currently living in Los Angeles
- Where do you work?
- Riester Advertising - Intern
- About Me:
- I'm an aspiring account planner. My curiousity into human behavior combined with my compulsion for research makes account planning a natural fit.
A recent communications graduate from California State University at Fullerton, my curriculum was concentrated in advertising. I was lucky enough to take courses in: consumer behavior, mass media research, and account planning. I'm looking for guidance from the seasoned planners on this site. I look forward to hearing from you!
- Website:
- http://www.riester.com/
Andrea's Blog
KNOCK< KNOCK
With jr. planner positions so few and far between, how does an aspiring account planner get their foot in the door?
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Posted on February 28, 2008 at 11:30pm —
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Another strategy is to get a job as a junior media planner in a shop that integrates interactive and traditional if possible. Learn to use research tools and develop your skills to be able to understand the business, learn how to interact with clients, and develop a strategy.
Finally, you could after a role with a consumer research company and then leap to an ad agency. There are some great ones out there (I really like Iconoculture).
These days 1-2 years of solid and relevant experience coupled with a strong network can get you in the right direction.
On an aside, when you interview, do distinguish yourself by talking to your work ethic and maturity.
Wow, you're from this area? very cool... I'm considering Miami Ad school for account planning when I finish my undergrad.
You're lucky to have landed an internship!