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Andrea V. Lewis
- Female
- Los Angeles
- United States
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- Blog Posts (6)
- Discussions (4)
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Andrea V. Lewis's Discussions
Planners Who Tumblr?
3 Replies
Started this discussion. Last reply by Adam Phillips Dec 14.
Planners who twitter
Replied Dec 9
Andrea V. Lewis's Page
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Profile Information
- Hometown:
- The Bay Area
- Where do you work?
- Deutsch LA
- About Me:
- I'm a blogger, caffine-lover, pseudo hippie, documentary enthusiast, entrepreneur, aesthetically obsessed, online addict, who works in advertising.
I'm an aspiring account planner that's been moonlighting in various Digital Media roles for the past 2 years. My curiousity into human behavior combined with a penchent for research and data makes Account Planning a natural fit.
A graduate in Communications, with a concentration in Advertising, I received my B.A. from the California State University at Fullerton.
Hoping to make some Planning friends here, get advice on how to "make the switch", and maybe, just maybe, some unsolicited job offers as well.
Looking forward to hearing from you!
- Website:
- http://www.andreavlewis.com/
Andrea V. Lewis's Blog
Being an advertising professional is one step above being a used car sales man
Posted on December 25, 2009 at 6:22am —
A New Way To Help you Track Consumer Purchases
Posted on December 17, 2009 at 4:18am —
Weathering the Storm as an intern
Posted on December 11, 2009 at 7:19pm —
Facebook, Media Personalization and My Parents
Posted on December 9, 2009 at 3:37am —
Copy Cats and Twitter Birds
Enjoy!
Posted on December 7, 2009 at 8:12am —
Comment Wall (3 comments)
- At 5:18pm on February 29, 2008,
Jackie said… - Create a list of target agencies that actually embrace account planning. Then go after an entry level position that may or may not be in planning. Once you are in, start fostering relationships with the planners. Volunteer for projects, help with new business, be bold and show your thinking.
Another strategy is to get a job as a junior media planner in a shop that integrates interactive and traditional if possible. Learn to use research tools and develop your skills to be able to understand the business, learn how to interact with clients, and develop a strategy.
Finally, you could after a role with a consumer research company and then leap to an ad agency. There are some great ones out there (I really like Iconoculture).
These days 1-2 years of solid and relevant experience coupled with a strong network can get you in the right direction.
On an aside, when you interview, do distinguish yourself by talking to your work ethic and maturity.
- At 5:07pm on February 29, 2008,
hkremer said… - Blink, I'll check it out!
Wow, you're from this area? very cool... I'm considering Miami Ad school for account planning when I finish my undergrad.
You're lucky to have landed an internship!
- At 4:33pm on February 29, 2008,
hkremer said…
- Thanks for the invite! TL &A is such a great book...
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