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Anis's Discussions
Planner needed in Riyadh
Started Jul. 9, 2008
Organizational idea or organised ideas
Replied Apr. 27, 2008
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Profile Information
- Hometown:
- Jaipur, India
- Where do you work?
- Digial Marketing Manager
- About Me:
- I worked in market research, Qual & Quant, for four years in two companies (PARC and TNS); and after that I spend four years in account planning as senior planner/ head of planning in two ad agencies (Ogilvy and Dentsu). Recently I moved to the client side to manage digital marketing communications for Toyota, Saudi Arabia
Disciplined Creativity Blog Link
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Anis's Blog
Planners love 'C' words:
There are way too many 'c words' that cling to a planner's life continuously. Planning started to make advertising more consumer-centric. Planners were known to be the consumer-conscience in the agency because their aim was to connect the creative advertisi
… ContinuePosted on December 8, 2007 at 3:19pm — 2 Comments
What does 'creative' account planning mean?
I saw this topic on Account Planning group @ facebook discussion board. As usual, unable to contain myself, I gushed out the following:
***
Creative
… ContinuePosted on November 28, 2007 at 9:00am —
Convince me or impress me:
While surfing through channels, I saw two ads. One ad showed a spiral, kind of stairs leading to endless blues of heaven, following by radiant angel like skin of the model. It was for a skin cream that will do something with the dna of the skin to make it glow like the ones of angles (in our imagination, because once we seem them, we are no longer capable of sharing the experience with others!). To be honest, ev
… ContinuePosted on November 25, 2007 at 12:12pm —
Fundamentals never fail:
I am not inspired by Shahrukh Khan's abs (because this inspiration can be costly) but I am definitely inspired by the way Farah Khan and Shahrukh Khan made a BIG BUZZ of it in the PR onslaught of Om Shanti Om. It was a reminder for the people in communication industry that fundamentals never fail. What was the fundamental working here? It’s about being focused and talking about only on
… ContinuePosted on November 21, 2007 at 6:40am —
Is your brand a phenomenon?
It started with a question in the morning, is it a brand or a phenomenon. And a whole stream of thoughts started that I want to pen down.
I believe that the best situation to be in when you can consider your brand to be a phenomenon. It creates a group of users that are doing free of cost brand building with a
… ContinuePosted on November 14, 2007 at 7:41am — 2 Comments
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I am looking for talented planners from all around the globe, especially from Saudi Arabia, to work with.
My name is Antoine, I work at Text Appeal, in London (www.textappeal.com). Our aim is to adapt the ad campaigns of our big clients to foreign markets, and to do that, we need some people (just like you) to give us their advice concerning the ad and an insight of their own country's market.
Would you be interested? I hope so, as it is quite hard to find planners in Saudi :) Email me at: antoine.mansuy@textappeal.com, I will give you all the information you want about that.
Cheers,
Antoine
- Gloria Steinem