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Bayo Adekanmbi's Discussions
Organizational idea or organised ideas
Replied Jul. 3, 2008
Planners Unite!!! (Help needed on a research project)
Replied Feb. 23, 2008
Bayo Adekanmbi's Page
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Profile Information
- Hometown:
- Lagos, Nigeria
- Where do you work?
- DDB Nigeria
- About Me:
- Bayo Adekanmbi is a DNA Biochemist, who has come to find expression in brand/ marketing strategy and creative planning. Ask Bayo about the unusual mix of his skill-set. His answer is "human DNA configuration significantly affect gravitation towards brands.
He believes great brands are products of a deliberate alignment of the brand's eternal purpose and an insight into the core of the consumer's being within a defined cultural context
- Website:
- http://naijaq.blogspot.com
Bayo Adekanmbi's Photos
Bayo Adekanmbi's Blog
mADvertising from mADison Street
Madison Street, New York has become more or less the metonym for the modern advertising business, especially because the top global agencies are domiciled there.
Beyond this geographical affinity is the MAD-IS-ON dimension that has characterized the advertising business. I mean the MAD stereotypes in advertising practices, creative execution and even human resource.
It’s a popular cliché that an AD-man is MAD because he lives on the edge and interprets the world as an inverted sequence of manage… Continue
Beyond this geographical affinity is the MAD-IS-ON dimension that has characterized the advertising business. I mean the MAD stereotypes in advertising practices, creative execution and even human resource.
It’s a popular cliché that an AD-man is MAD because he lives on the edge and interprets the world as an inverted sequence of manage… Continue
Posted on February 23, 2008 at 2:35pm —
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We are activating the insight projects in Africa, and actively looking for people there to work with.
Still interested?
Please send me an email at antoine.mansuy@textappeal.com
Speak to you soon :)
Antoine
I like your matrix, You look really active on plannersphere, and I need insights from Nigeria... 3 good reasons to connect no ? :)
Really glad at your concern and interest about the evolving brand world In Naija.
The increasing presence of multinational brands, growing FDI , the emerging middle class and the demand of global best practice are redefining brand marketing in our beloved country.
I look forward to chatting with you, especially learning from you and sharing how far we have come
So great to see my Naija brother connecting with brands.
I would love to chat with you more about how branding is coming along back home...