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Benny Thomas
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Apparently 20 billion neurons ain't enough (Senior Planning Talent Wanted)

Started Aug 31, 2007

 

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Benny Thomas posted a blog post

No Peeking

The debate on net privacy rages on. Is it something we can all get used to, or is it the coming of an Orwellian future? Someone pointed out that junk mailers seem to know a lot about us and yet we don't get freaked out by what we get in our letterbox. True, but our email and social networks are more personal than that, somehow.  Even though the letterbox is in your physical home. Maybe it's an age thing. What do you think?See More
Mar 17, 2011
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Benny Thomas updated their profile
Mar 17, 2011

Profile Information

Hometown:
New Delhi
Where do you work?
Young & Rubicam New York
About Me:
Planner by a winding route: creative director, marketing director, branch head and then the only logical place left.
Idea-making in India, Malaysia, Saudi Arabia and the US.
Love Peet's Coffee and Manhattan Beach. Also Manhattan. Back in LA since 2010 and digging the salt in the air.
Website:
http://bennswrite.wordpress.com

Benny Thomas's Blog

No Peeking

The debate on net privacy rages on. Is it something we can all get used to, or is it the coming of an Orwellian future? 

Someone pointed out that junk mailers seem to know a lot about us and yet we don't get freaked out by what we get in our letterbox. True, but our email and social networks are more personal than that, somehow. 

 

Even though the letterbox is in your physical home. Maybe it's an age thing. What do you think?

Posted on March 17, 2011 at 6:47pm

Clearly Twenty Billion Neurons Don't Really Cut It

It's hard running a planning department for a luxury automotive marque.

I know. Your heart rends.

But there are just two of us and its a big piece of business.

OK, its not as hard as peace in the Middle East, but I have less people on the job.

So if you're looking for a senior planning role on a brand that's making some waves (albeit not as much as Hamas and Ehud Barak), please write to me. It's less life-threatening than living on the Gaza Strip (slightly) and if you like… Continue

Posted on August 28, 2007 at 11:32pm

Comment Wall (16 comments)

At 5:25am on August 29, 2007, Jonathan Liew said…
Hey Benny... It's so good to finally put a face to the name. I am still on my job hunt, though not really in VA, and have really learned some great lessons this summer. haha.

How have you been?
At 5:31pm on September 24, 2007, Roop Mukhopadhyay said…
Hi Benny,
Was with TBWA. Infact we did communicate few times over email... hmmm ... not sure if it was during the Tiger Beer pitch or the SIA pitch. Hope it reminds you. Moved to Bates Bangalore few months back. Run a small time Chinese Restaurant. How you doing?
At 5:48pm on September 24, 2007, Benny Thomas said…
Ah, THAT Roop. The scourge of the Intelligence department ( just kidding).
So you're a planner at Bates?
I moved to Nissan /Infiniti a while ago. Mars to cars. Packaged goods to luxury. Its a noticeable change.
What fiendish experiment are you hatching in the Chinese restaurant? Effects of MSG on motor function?
Apropos of which, a small study in England has suggested slowing down of brain function among heavy cell users. Still to be validated, but I tihnk I can see circumstantial evidence all around.
Talk to you soon - my working day beckons.
At 5:48pm on September 24, 2007, Mansi said…
hello! networking along my way to plannerhood posse in India.
At 4:56pm on November 13, 2007, Jinal Shah said…
hello - bumped across your profile here and wanted to say hi :)
I'm with POKE/ NY. and envious that you've worked in India. What bought you here?
At 3:33am on November 14, 2007, Nitya Paniker said…
Hello there.... came across ur profile n thot i'd say hello!
I work wit Ogilvy & Mather in mumbai.... n its loads of fun to say the least :)

cheers,
Nitya
At 11:50pm on November 30, 2007, Dr. Taly Weiss said…
Hello Benny
At 5:12pm on December 3, 2007, Jinal Shah said…
It's debatable if Poke-ing is rude on facebook!

Anyways, POKE is the digital arm/ sister agency of MOTHER London/ New York. POKE was started in London and they just opened their Ny office in April.

www.pokenewyork.com

how was it like working in India> it seems a very exciting time to be there right now. how does it compare to here?
At 8:03pm on December 3, 2007, Benny Thomas said…
India vs the US is al ong conversation....but in short, India is all about exploration and discovery - new brands, new ideas, new ways to live - while the US is at the stage where the old rules are meeting the new and creating an odd kind of fusion. Both exciting and very confusing.
At 5:02am on December 4, 2007, Nitya Paniker said…
Hey Benny, gud to hear frm u...ofcourse I knw Manish...He was at Ogilvy, a while after I joined, b4 movin out to TBWA n then bak to David...Infact I think he has created a profile on Plannersphere, but not sure if he uses it actively...

Were you in Mumbai while in India?

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