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Bud Caddell
  • Male
  • New York
  • United States
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Do you use Google Reader? Check this out...
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Started this discussion. Last reply by Thom Pulliam Nov 15.

Fans and Content Creators
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Started this discussion. Last reply by Julia Brizi della Rosa Feb 16.

 

More Memorable than a Turkey Sub

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Latest Activity

Awesome,Thanks!
November 15
Bud Caddell and Rick Liebling are now friends
September 22
September 18
Bud Caddell added a discussion
I've been cooking up an aggregator of Google Reader shared items for planners. Check it out: http://plannerreads.com If you want to add your info to the system (and have it grab your shared items for you) go here and read about it: http://plannerr…
September 17
September 8
Bud Caddell and Peter Pawlick are now friends
July 23
Bud Caddell is now friends with Dean Fankhauser and Emily Woolf
June 29
Bud Caddell and Carlene Mahanna are now friends
March 5

Profile Information

Hometown:
Austin, TX
Where do you work?
Undercurrent
About Me:
Bud is a suspected communist (read:curious), confirmed agitator (read:skeptic) and a free radical (read:somewhat tardy) opposed to normality and the conventions of a functioning society. He is to be considered a lukewarm threat, especially if armed with lute, guitar or any other tool of merriment and subversion; and should only be trusted if needed for his brain or sense of rock.
Website:
http://budcaddell.com

Make The Internet a Better Place

It’s Better When You Can Put a Face(book) to the Name

Facebook’s decision to redesign the Fan Page forces brands to act less like companies and more like humans. Fan Pages now resemble and operate more like the profiles of individuals. Brand status updates are now funneled into the Public Newsfeed effectively pushing Big Brands, who are little on the internet, into the schoolyard with us, the big kids, the consumers.

Digital Mosaics

We’ve been piecing together our digital identities for a long time, but Twitter has provided a new and distinctive way of doing so. Unlike any other digital communications platform, Twitter prompts us to uniquely build our identity 140-characters-at-a-time. Or tweets. Since our first tweet, we start progressively narrating our public digital personalities by constantly associating and disassociating with articles, thoughts, images, and videos. It allows us to express who we are, to create, recreate and continually tweak a fluid public mosaic. Related posts:
  1. Twitter: How many people CAN you follow?

Paper Planes

If there's one thing I've learned after spending almost two decades of my life sitting in classrooms, it's how to make a good paper plane. Coincidentally, the process of creating a successful digital marketing strategy has a lot in common with the process of creating a successful paper plane. Related posts:
  1. Are You Counting The Numbers Behind the Numbers?

Everyone Is Small On The Internet

The idea that brands have some kind of monolithic control over how they are perceived in our digital world is obsolete. What your brand means is defined by status updates, hyperlinks, and blog posts; not by the 3 Core Traits written on page 25 of the Brand Bible that your million dollar branding agency wrote for you. How your brand is perceived is now defined by the ways people interact with your brand; not by your shiny new logo. Your brand no longer has the ability to define the context in which it is experienced; now brands have to play in the arenas created by their audience. Related posts:
  1. 100 Words About Digital Branding

Digital Media is not Mass Media for Cheap

The truth is, most brands use the web in superficial ways. And our favorite place is becoming littered with pointless Facebook apps, ‘viral’ videos and widgets (whatever those are). Brands chase hits because they fundamentally ‘misunderestimate’ the power of this medium. They look for whatever sounds popular, hoping for rapid and mass adoption; the kind of curve they’re used to seeing through mass advertising. Related posts:
  1. The fall of advertising, and the rise of marketing
  2. What the F**k is Social Media?
  3. The Digital Version of “Make the Logo Bigger.”

Comment Wall (9 comments)

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At 5:32pm on September 18, 2009, Carlene Mahanna said…
Would you happen to know of anyone that is interested? This is for Sapient Nitro.

Seeking Mid Level Brand Strategist

We’re looking for a brilliant, ambitious, forward-thinking brand strategist. Someone who knows the fundamentals of account planning but is looking to take their craft and career to the next level.
Work directly with the department head on a diverse portfolio of accounts including Mars, Foot Locker and ConAgra.
You must be excited by big ideas AND by brilliant tactics, be a pop culture junkie as well as a student of human behavior, and an effective leader and collaborator whether the audience is creatives, media people, or clients.
We are a newly merged agency now with deep strength on the traditional side as well as the digital world – you need to be literate in both worlds, as part of your job will be to help us integrate them in service of our clients.
At 11:13pm on March 5, 2009, Carlene Mahanna said…
I am looking to fill the Associate Planning Director position described below. If not right for you would you know someone you could forward along to?

Previously worked as a senior “account planner” at another agency. Has had planners reporting to them and enjoys mentoring junior planners. Is very confident, has gravitas, can inspire others, and instill confidence in clients.
Has excellent writing skills, can write/present exceptionally well, can design/facilitate research Is technology forward and has previously inspired digital creative work.

Must be able to work independently on new biz/pitch work as well as mentor and supervisor more junior planners below them.
This individual would come in initially as an "Associate Planning Director" and after proving themselves and that they can adapt to digital and R/GA culture, could be promoted to a full Director in a year. You will have at least 5-7 years experience.

Please be prepared to share your portfolio with us. You can apply at the link below.

http://rga.com/careers/Default.aspx?jvi=ojAbVfwJ,Job&jvs=facebook_app&jvk=Job
At 12:33am on November 21, 2008, lauren puglia said…
woot woot!
At 2:31pm on November 13, 2008, farisyakob said…
rocKON!
At 1:05am on November 13, 2008, Alex Johnson said…
haha. hello there, twitter and ning pal
At 9:44pm on November 12, 2008, Amber Finlay said…
your page is so dark and moody. i haven't been on here in awhile, so when I got to my page it almost gave me a seizure.
At 8:57pm on November 12, 2008, Jinal Shah said…
hah yay. that's how bdays should be. lol.
lets catch up to plan the speed planner thingy!
At 8:02pm on November 12, 2008, Jinal Shah said…
i really want to coem to beersphere but shesays is at the same time tomorrow :) and i'm/ electric artists is hosting it.. so gotta support the ladies first! i may swing by after if its not too late already.

how was your birthday!?
At 5:57pm on November 12, 2008, farisyakob said…
welcome dude¬!
 
 

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