More Memorable than a Turkey Sub

It’s Better When You Can Put a Face(book) to the Name

Facebook’s decision to redesign the Fan Page forces brands to act less like companies and more like humans. Fan Pages now resemble and operate more like the profiles of individuals. Brand status updates are now funneled into the Public Newsfeed effectively pushing Big Brands, who are little on the internet, into the schoolyard with us, the big kids, the consumers.

Digital Mosaics

We’ve been piecing together our digital identities for a long time, but Twitter has provided a new and distinctive way of doing so. Unlike any other digital communications platform, Twitter prompts us to uniquely build our identity 140-characters-at-a-time. Or tweets. Since our first tweet, we start progressively narrating our public digital personalities by constantly associating and disassociating with articles, thoughts, images, and videos. It allows us to express who we are, to create, recreate and continually tweak a fluid public mosaic. Related posts:

1. Twitter: How many people CAN you follow?

Paper Planes

If there's one thing I've learned after spending almost two decades of my life sitting in classrooms, it's how to make a good paper plane. Coincidentally, the process of creating a successful digital marketing strategy has a lot in common with the process of creating a successful paper plane. Related posts:

1. Are You Counting The Numbers Behind the Numbers?

Everyone Is Small On The Internet

The idea that brands have some kind of monolithic control over how they are perceived in our digital world is obsolete. What your brand means is defined by status updates, hyperlinks, and blog posts; not by the 3 Core Traits written on page 25 of the Brand Bible that your million dollar branding agency wrote for you. How your brand is perceived is now defined by the ways people interact with your brand; not by your shiny new logo. Your brand no longer has the ability to define the context in which it is experienced; now brands have to play in the arenas created by their audience. Related posts:

1. 100 Words About Digital Branding

Digital Media is not Mass Media for Cheap

The truth is, most brands use the web in superficial ways. And our favorite place is becoming littered with pointless Facebook apps, ‘viral’ videos and widgets (whatever those are). Brands chase hits because they fundamentally ‘misunderestimate’ the power of this medium. They look for whatever sounds popular, hoping for rapid and mass adoption; the kind of curve they’re used to seeing through mass advertising. Related posts:

1. The fall of advertising, and the rise of marketing
2. What the F**k is Social Media?
3. The Digital Version of “Make the Logo Bigger.”