One thought is that Connection DotCom will need to interface with ALL THE AVAILABLE COMMUNICATIONS TOUCHPOINTS WHERE THE CONVERSATION HAPPENS.
Because just like with brands, the old expectation that you will lure people to a place and keep them is dead. the trick is making info spreadable and dispersed across any touchpoint that fits you. Could the site be "Connection Planning In Action", not just in talk.
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Because just like with brands, the old expectation that you will lure people to a place and keep them is dead. the trick is making info spreadable and dispersed across any touchpoint that fits you. Could the site be "Connection Planning In Action", not just in talk.