DanielaL's Page

Another post of mine... for a more updates and posts, please go to my blog here http://danielalepus.ro

"I have something that's just been on my mind for a while, and though that maybe you could share your point of view. Here it is - you know that planning by the book means being consistent, always on brand character and so on. But after hearing some reputable speakers, seeing some out of the box campaigns and learning from the big brands I just tend to find far more important a g… Continue

This is my last blog post, and it refers to the planning-research war going on, yes, we have this in Romania too. It is meant to be some sort of response to some opinions I've read on Ro blogs recently. Here goes (you don't have to read it to the end):

"I think I had it with this planning - research war going on. I've worked in both sides (and still am), and is frustrating to hear planners complain about researchers, and researchers negati

… Continue