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Dean Fankhauser's Discussions
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NFC - About to change the face of Mobile, Internet and Marketing
Near Field Communication has been around for a long time, but its use is about to change. It essentially allows people to connect two physical objects together for example two toys, or a phone and kitchenware and these two, otherwise fairly boring objects will communicate to each other and perform some sort of action.
An ideal situation would be to have an NFC enabled phone and rub it up against a toy in a toy store. The two objects (phone & toy) would have to have an RFID chip built in. The phone would then perform some sort of action such as play a video, show more information, show what your friends have said about the toy or send it via Facebook as a virtual gift.
This technology creates limitless creative possibilities and while this might sound like a wet dream from a Sci-Fi film geek, it's actually possible to do this right now. RFID chips are becoming cheap and ubiquitous, just think of the Oyster card.
There is one crucial element missing and that is mainstream adoption from mobile phone manufacturers. However, this is about to change and it will start with the iPhone. Apple have apparently been shopping around for NFC manufacturers for some time and will include it in their next generation iPhone. As soon as Apple do this expect the rest of the tech world to catch on and before we know it, most phones will have this capability.
This wave could happen within 6-12 months and our capabilities as marketers, manufacturers and product designers are going to change drastically.
I can't wait for this! It's definitely going to make my job more interesting!
Amazing! London 80 Years Ago
Re-created by Claude Freise-Greene, this video shows us what London was really like 80 years ago, it's a strange thing to watch, amazing!
via Glue creative James Leigh and Andy Kinsella
Esquire Magazine - AR Edition
It's pretty easy to pass AR off as gimmicky and a fad but some of the things that are being pulled off with this technology is getting pretty wild.
Check out what Esquire has done with this tech, so damn cool!
(via @schwartzie14)
David Byrne & Brian Eno, An New Classic
This wasn't supposed to be a blog for music, but this is an exception.
I am a very big music fan, I love most genres and every now and then I come across something pretty special. Duo David Byrne & Brian Eno's "Everything That Happens Will Happen Today" album is pretty special.
They recorded their first album "My Life in the Bush of Ghosts" in 1981 and went their separate ways until a dinner with friends in New York last year. The two had accumulated a lot of music, they had fined tuned their very separate talents and miraculously found themselves recording new songs.
The best way to describe the genre is electronic gospel.
It reminds of of a mix between Nick Cave and M. Ward, however that is probably not a good comparison as it's nearly midnight and any better comparison will require me staying up very late listening to hundreds of songs to come up with something better.
Perhaps you have a better idea, regardless try them out, have a listen to the track I'm posting in this... post.
Download now or listen on posterous
Dean Fankhauser's Page
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Profile Information
- Hometown:
- Melbourne/London
- Where do you work?
- Yahoo!
- About Me:
- I grew up in Melbourne, Australia, traveled the world, lived in Berlin, Amsterdam and London, love new ideas and want to meet like minded people.
I work at Yahoo! UK as a Strategic Planner.
Prior to this I worked in Amsterdam at Euro RSCG 4D and started my own business while studying.
It was patent pending technology that allowed you to purchase music in a new way.
I love a new project to work on, get in touch with me.
- Website:
- http://deanfankhauser.com/blog
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