Hyundai, in my opinion, has done the best, especially since it is a car manufacturer. Hyundai not only offered a discount or promotion, but it offered piece of mind to the consumer. Basically, it tells the consumer that they understand his/her sit...
In Portugal, Pingo Doce (supermarket) changed it’s positioning and claim to “Feels good pay so less”
“Enough promotions, loyalty cards, or coupons. We want lower prices”. Simple, direct and totally consumer oriented.
Home Depot markets to both contractors and homeowner/DIY'ers. Right now, they're focusing on the DIY segment with their "Save More. Do More." ads. The tone of the ads suits the current times, when people are tightening their belts, without going t...
Hi Elliot,
I hope you are well. Sure, I am interested in your project. I'd be happy to collaborate. Please send me some more details on the project.
Best wishes,
Roger