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Ezequiel Fritz
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Ezequiel Fritz's Discussions
Planning for people: Ezequiel Fritz
I think...
I don't believe in the digital planners or traditional ones. I neither believe in 2.0 or much less in 3.0. Neither I believe in the ATL, BTL or ETL and in other fashionable names either.
I prefer to see the advertising like everything and avoid the limits and the terminology that the human beings need not to get lost in the sea of liquid information that we create and that curiously we don’t understand.
This is a question of understanding the people as people and their relation with the formats and the marks.
Ah, my office is ubiquitous, it’s usually in the same place as the objective public, there aren't LCD screens, neither expensive sculptures, or artistic works of different authors.
Something, you can visit my blog or write an email.
Thanks.
I prefer to see the advertising like everything and avoid the limits and the terminology that the human beings need not to get lost in the sea of liquid information that we create and that curiously we don’t understand.
This is a question of understanding the people as people and their relation with the formats and the marks.
Ah, my office is ubiquitous, it’s usually in the same place as the objective public, there aren't LCD screens, neither expensive sculptures, or artistic works of different authors.
Something, you can visit my blog or write an email.
Thanks.
My blog
El ojo de Iberoamérica y el consumidor
El ojo del festival se traslado de la creatividad al consumidor. Por primera vez un festival que hace honor a la creatividad abrió sus puertas para la presentación de conferencias de 4 planners: Aloisio Pinto, SVP de Planeamiento Estratégico de McCann Erickson Brasil, John Shaw, Director de Planning de Ogilvy & Mather Worldwide, Alejandro [...] Related posts:Publicidad para cambiar
El CEO de Euro RSCG y Havas Worldwide, David Jones, presentó en El Ojo de Iberoamérica, la campaña tck tck tck, contra el cambio climático. Jones dijo: “podemos cambiar la actitud de la gente, su comportamiento. Hoy tenemos la oportunidad y la obligación de transformarnos para producir un impacto”, lejos de lo que otros publicitarios piensan, [...] Related posts:VW GTI Real Racing para iPhone
VW, volvió a sorprender. Es la primer empresa que utiliza una aplicación de iPhone para lanzar un nuevo producto al mercado. Por medio de Firemint ponen a disposición de todos los usuarios, en forma gratuita, el juego: Firemint Real Racing equipado con los nuevos modelos de GTI. Además de experimentar el nuevo GTI 2010 a [...] Related posts:Profile Information
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I coincide with the option 1, and with the Kenji's point of view.
This is a question of understanding the people as people and their relation with the formats and the marks. I don't believe that the option 2 is viable. A super specialization doesn'…
An short film by Continuum called “Resonance,” talks about the importance of consumer insights in generating design ideas. While most of us will be familiar with their approach and methodologies, it is a worthy case study of a clear presentation of…
Comment Wall (1 comment)
- At 12:48pm on November 3, 2009,
Angela Hernandez said… - Hello Ezequiel,
My name is Ayako Jitsukawa, Angela's colleague. I work for Text Appeal, a cross-cultural marketing consultancy in London (http://www.textappeal.com/). We are at the moment looking for a strategic planner based in Argentina for our survey regarding recession marketing.
Could you drop me a line if you are interested? My email address is: ayako.jitsukawa@textappeal.com
Looking forward to hearing from you!
Ayako
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