Planning for people: Ezequiel Fritz

I don't believe in the digital planners or traditional ones. I neither believe in 2.0 or much less in 3.0. Neither I believe in the ATL, BTL or ETL and in other fashionable names either.

I prefer to see the advertising like everything and avoid the limits and the terminology that the human beings need not to get lost in the sea of liquid information that we create and that curiously we don’t understand.

This is a question of understanding the people as people and their relation with the formats and the marks.

Ah, my office is ubiquitous, it’s usually in the same place as the objective public, there aren't LCD screens, neither expensive sculptures, or artistic works of different authors.

Something, you can visit my blog or write an email.

Thanks.