"How do smart pigs find truffles?
Not by looking up to the clear blue sky.
But by keeping their noses down to earth.
Global ideas do not exist in a cultural void.
They come from within local cultures.
They are inspired by clashes between…"
"Thanks Faris. That book maybe marks the beginning of a new chapter of work for brands. Shame its taken so long. I suspect people think the internet makes geography redundant, as if the world was uploaded onto YouTube every day.
Last I heard was GLOCAL, unhelpfully. Anyone found anything remotely new on how to plan global brands?The obsession with technology is not matched with an obsession with geography, but the later is more important to the future growth of big companies.See More