Guy Murphy's Page

Elliot Polak replied to Guy Murphy's discussion Why is there no new thinking on global brands?

"How do smart pigs find truffles? Not by looking up to the clear blue sky. But by keeping their noses down to earth. Global ideas do not exist in a cultural void. They come from within local cultures. They are inspired by clashes between…"

Apr 18, 2009

farisyakob replied to Guy Murphy's discussion Why is there no new thinking on global brands?

"internet is flat sure. world ain't. culture is different, colliding and blending sure but fundamentally different in different countries and brands need to reflect that rock ON fx"

Feb 26, 2009

Guy Murphy replied to Guy Murphy's discussion Why is there no new thinking on global brands?

"Thanks Faris. That book maybe marks the beginning of a new chapter of work for brands. Shame its taken so long. I suspect people think the internet makes geography redundant, as if the world was uploaded onto YouTube every day. Guy"

Feb 26, 2009

farisyakob replied to Guy Murphy's discussion Why is there no new thinking on global brands?

"check out global brands from millward brown / nigel hollis http://farisyakob.typepad.com/blog/2008/10/the-global-brand-and-fuzzy-branding.html fx"

Feb 26, 2009

Guy Murphy posted a discussion

Why is there no new thinking on global brands?

Last I heard was GLOCAL, unhelpfully. Anyone found anything remotely new on how to plan global brands?The obsession with technology is not matched with an obsession with geography, but the later is more important to the future growth of big companies.See More

Feb 21, 2009

4 Comments

Guy Murphy replied to David Bausola's discussion Planners who twitter

"http://twitter.com/guymurphy"

Feb 18, 2009

Guy Murphy is now friends with Sudeep Gohil and Dr. Taly Weiss