Hi Wendy - very interested in chatting to you about this role. I was recently the strategy director for Proximity London working across P&G brands - not all health and beauty but there were a few: Fairy & Gillette. I am familiar with P&Gs planning s…
Read your post on futuremarketing conference. I have read the sisomo book by kevin roberts and feel it's quite shallow actually. Seems more like a corporate PR exercise than anything else.
This is quite interesting as a concept potentially - the ning thing - or is it just another room? I am not entirely sure. Are we creating just more empty text boxes to fill or can we use this more creatively to share stuff? Are our blogs going to become less relevant and more scrapbooks and this more of an interactive proposition? Anyway, looking forward to see how it develops...