Joy is a consumer insight driven creative business solutions provider initially trained as an urban and regional planner but found expression in brand/marketing strategy and creative planning. A specialist in value added services and researcher in emerging market dynamics,the middle class and BOP markets.
She provides strategic direction on brand development and marketing strategy to telcos with past experiences working for government, banks and FMCG.
Joy is a trained brand strategist and member of a team of strategists and idea generators on the MTN business at DDB Lagos as an account planner.
I would love to interact with people with same interests from all over the world so we learn from each other.