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James de Villiers
- Male
- Western Cape
- South Africa
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James de Villiers's Page
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Profile Information
- Hometown:
- Cape Town
- Where do you work?
- Viperfish Marketing
- About Me:
- Graduated top of class at Stellenbosch University in Advertising Graphic Design (BAFA) in 1988
Worked as an Art Director in advertising for 3 years
Made transition to Account Management and Planning
Completed IMM through Damelin
Completed MCSE
Looked after some of the biggest brands in South Africa for over 22 years in corporate advertising agencies
Served on management boards of different agencies
Served on the board of Ogilvy Cape Town
Developed the first Consumer Engagement Model for ‘Dark Marketing’
Develop the architecture and process to reposition brands, redesign packaging and re-launch them (grew one of SA’s biggest brands from 42 to 48% market share through this process)
Served as AME (Africa Middle East) Regional Trade Marketing Director for Ogilvy
Deployed and managed the first successful Trade Marketing Programs in SA
Developed Trade Marketing Programs for all sectors of Retail Customers
Developed the thinking and models behind Retail Media Planning
Appointed and served on the Ogilvy Action Global Leadership Team
Started ViperFish Marketing in 2011
- Website:
- http://viperfish.co.za
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