Hi Kirsty! My name is Mariana, I´m from Buenos Aires-Argentina. I am studying the "Strong beer" market and consumers. Principally its opportunities and threats in launching a beer with that positioning (+5%alcohol).I was wondering if you could make me just a comment about how you see & feel this subcategory (strong beer) in England´s beers market. Or probably just tell me if in England the subcategories are more likely to be "light beers", or "stout", (or whatever), and it is not at all likely for a "strong beer" subcategory to emerge, or have market share at all.
It just for me to have more knowledge or your vision, since I need ti stydy this more globally.