Plannersphere

a place for planners

Pedro Pires
  • Male
  • Lisbon
  • Portugal
Share 

Pedro Pires's Friends

Pedro Pires's Discussions

Planners Future: Broadening or Narrowing ?

I agree with you in almost everything you said. I got the issue more "tangible" discribing planners actual segmentation - digital planners are one big example, with an increasing market demand. Media…

Tagged: future, planner

Replied Oct 11

Planners Future: Broadening or Narrowing ?

In my point of view, experiences aren't the goal of a planner. The goal is the relationship built between the brand and the stakeholder (it can be the consumer, if it's the target). A relation to nur…

Tagged: future, planner

Replied Oct 11

Planners Future: Broadening or Narrowing ?
8 Replies

Hello Planners! How do you see our (successful) future as planners: 1) Broadening: planners rebranding - Planner's dead, long live the Strategist - not discipline freak but an holistic brand master…

Tagged: future, planner

Started this discussion. Last reply by Ezequiel Fritz Nov 7.

 

Pedro Pires's Page

Gifts Received

Gift

Pedro Pires has not received any gifts yet

Give Pedro Pires a Gift

Latest Activity

Filipe Moreira and Pedro Pires are now friends
December 12
Pedro Pires and Kaelyn Moore are now friends
November 10
Ezequiel Fritz replied to Pedro Pires's discussion 'Planners Future: Broadening or Narrowing ?'
I coincide with the option 1, and with the Kenji's point of view. This is a question of understanding the people as people and their relation with the formats and the marks. I don't believe that the option 2 is viable. A super specialization doesn'…
November 7
Pedro Pires and Kenji Summers are now friends
October 24
Kenji Summers replied to Pedro Pires's discussion 'Planners Future: Broadening or Narrowing ?'
1) Broadening. As right brained individuals begin to move to the forefront of many organizations, I suspect planners will become more holistic.What will be interesting is whether planners begin to have more influence at the executive level. I suppos…
October 23
Willem replied to Pedro Pires's discussion 'Planners Future: Broadening or Narrowing ?'
I'd say 1. I would probably say a holistic marketing (or even business solutions) master and chuck brand in there with the other specialties. Though I also think it's a never ending story we're getting into from that perspective - like the analogy…
October 19
Pedro Pires replied to Pedro Pires's discussion 'Planners Future: Broadening or Narrowing ?'
I agree with you in almost everything you said. I got the issue more "tangible" discribing planners actual segmentation - digital planners are one big example, with an increasing market demand. Media Neutral. Totally. When you provide the "best sol…
October 11
Pedro Pires replied to Pedro Pires's discussion 'Planners Future: Broadening or Narrowing ?'
In my point of view, experiences aren't the goal of a planner. The goal is the relationship built between the brand and the stakeholder (it can be the consumer, if it's the target). A relation to nurture and to make money from.
October 11
Adrian Hoole replied to Pedro Pires's discussion 'Planners Future: Broadening or Narrowing ?'
Definitely 1. The answer is not "TV, Digital, PR" etc. The answer is "best solution to the best definition of the problem". Bring on the specialists to execute the strategy by all means, but bad things happen when you have an obvious preference for…
October 11
Kyle Cameron Studstill replied to Pedro Pires's discussion 'Planners Future: Broadening or Narrowing ?'
Transforming: The Planner develops more than just a talent for understanding the consumer and human behavior, but takes on an understanding of how to develop experiences that execute upon those insights as well. The Planner-Creative. Experiences are…
October 10
Pedro Pires left a comment for Carol Avari
October 9
Pedro Pires and Carol Avari are now friends
October 9
Carol Avari left a comment for Pedro Pires
October 9
Carol Avari replied to Pedro Pires's discussion 'Planners Future: Broadening or Narrowing ?'
1 ) broadening
October 9
Pedro Pires added a discussion
Planners Future: Broadening or Narrowing ?
Hello Planners! How you see our (successful) future as planners: 1) Broadening: planners rebranding - Planner's dead, long live the Strategist - not discipline freak but an holistic brand master (adverting + pr + digital +...). This brand & commun…
October 9
Pedro Pires updated their profile
October 9

Profile Information

Hometown:
Porto
Where do you work?
Grupo GCI | Edelman Affiliate
About Me:
Strategic Planner Right & Left minded.
I understand the world like an economist.
But i see "people, walking around like regular people".
And that usually works.
Website:
http://brief-do-lombo.blogspot.com/

Comment Wall (1 comment)

You need to be a member of Plannersphere to add comments!

Join this Ning Network

At 3:07pm on October 9, 2009, Carol Avari said…
Pedro, bem vindo !!!
Vou adicioná-lo, gostaria de conversar e saber um pouco mais sobre planejamento em Pr.

ok?

beijios
 
 

About

farisyakob farisyakob created this Ning Network.
Create a Ning Network! »

Badge

Loading…

Get Badge

 

© 2009   Created by farisyakob on Ning.   Create a Ning Network!

Badges  |  Report an Issue  |  Privacy  |  Terms of Service