If I had known about it that long ago I'd have been reading it since then too. Sadly I only discovered it about 5 months ago. I think so few read it because it really does take a specific sort of person to be interested in the content.
It's one of the most well written, thorough and generally 'on it' tech sites. No hype and properly solid reviews journalism. Some of the more hardcore physics stuff is pretty impressive. My nick is revengeonseattle FYI - usually on the mac achaia - what's yours?