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Katie Chatfield's Page
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Profile Information
- Hometown:
- Adelaide
- Where do you work?
- Sydney
- About Me:
- A digital evangelist and creative strategic thinker specializing in integrated marketing communications.
For the last ten years she's worked both on the creative and the client side on immersive integrated and award winning communications for McDonald’s, Kelloggs, Yum!, PepsiCo, Unilever, GSK, Network Ten, and Westfield.
In a previous life, she has five years experience in the media as a publicist, broadcaster, script writer, and producer. In addition to being able to speak about herself in the third person she's steered a couple of recording artists and record labels to fame and glory.
- Website:
- http://katiechatfield.wordpress.com/
RSS
The future belongs to the few of us still willing to get our hands dirty
Gasp for air — this is so amazing! As Sub-Studio explains the Dirt-Poster: Designed by Roland Reiner Tiangco, Dirt Poster requires your participation to complete it. The back side of each poster is covered with a layer of ink, which you need to “paint” onto the front side the poster, to reveal the message that has [...]
P.S. Friday
I have a half a library of notebooks that have acted as drawing boards and kept me company all throughout this year. My favourite is the one I use on Fridays. Fridays for me are for compassion and conversation- being there, in the moment, for both. I’ve been fortunate in this downturn to have the opportunity of a four [...]
in their shoes
BBH London has posted a series of “audio walks” on the Johnnie Walker Web site, in which folks like Richard Branson, Ranulph Fiennes and, yes, John Hegarty are heard ruminating about life and work while walking around places that mean something profound to them, personally or professionally. In the clip, BBH founder Hegarty strolls through Carnaby [...]
stocking up on Christmas presents
I’m sure that everyone is under the ‘oh… can you get back to me before Christmas’ pump right now. While it’s awesome for revenue that people are realising the ‘if you don’t use it you lose it’ nature of most marketing budgets it is astounding to me that rigour and strategy can tend to go out [...]
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