I am fascinated by the powerful combination between the true power of thinking and the innovative generation of relevant ideas (through researching etc), which could reveal in-depth meanings of the human existence, society and consumption. From this fertile ground it springs my passion to uncover/ understand and help brands (products, organisations, people, countries, cities, regions, political parties etc) to accomplish their symbolical and magical influence in people’s lifes.
I’ve started my commercial career more than three years ago: either as an independent researcher commissioned directly by blue chip clients like Unilever or as a Brand Planner with BrandThinkTank.
I’ve been exposed to an intensive, yet very rich commercial experience. I’ve been working with fantastic brands ranging from Unilever Corporate Brand, Sunsilk (world’s second biggest personal and haircare brand), Lakme (the major Indian cosmetics and beauty brand), Tokaji Wine (luxury brand), Unitaid – Aid Organisation housed by WHO (Philanthropic brand), TIGI brand (M & A project for Unilever) etc.
My professional credentials spring equally from a very intensive commercial experience and also from my academic and research grounding in Philosophy, Sociology and Psychology of Consumption.
• Strategy & Positioning
• Portfolio and New Product Development
• Big Brand Idea and Innovation
• Brand Identity & Naming
• Brand Vision & Experience
• Consumer Understanding (Actionable Insight) and Strategic Research
• Qualitative Research: innovative Methodologies & Data Analysis
• Conceptual/ Idea/ Thought Development
• Rhetoric & Everyday Argumentation