Valerie Walker's Discussions

Are planners best placed to take new social media job positions?

Replied May 29

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Valerie Walker replied to figrantham's discussion 'Are planners best placed to take new social media job positions?'

I've heard about some companies looking to their PR agencies to lead their social media work. Makes sense, though, that planners would be just as valuable in the social media "dialog" space as in the traditional "business-to-consumer" advertising sp…

May 29

Valerie Walker replied to Nien's discussion 'insights chart'

I just looked at Simon Law's deck, and it was really helpful -- thanks! In every interview I've been doing, for consumer insights jobs, someone asks me how I define an "insight"!

May 29

Valerie Walker replied to Sirin Ediger's discussion 'customer choice'

How about Yoplait Yogurt's TV ad where the woman is on the phone with a friend and is listing all the different things she's been eating on her diet (Key Lime Pie, several other flavors) and her husband is digging in the fridge trying to find the pi…

May 29

Valerie Walker replied to Elliot Polak's discussion 'What's the very best current anti-recession ad in your country that doesn't damage the brand?'

Home Depot markets to both contractors and homeowner/DIY'ers. Right now, they're focusing on the DIY segment with their "Save More. Do More." ads. The tone of the ads suits the current times, when people are tightening their belts, without going too…

May 28

Valerie Walker is now a member of Plannersphere

Welcome Them!

May 28