Brandtailing is basically looking at a business from the ground level. Not just focusing on the sexy ads but looking at what makes a business run better (i.e. merchandising, internal staffing, sales and operations, etc.) If we're involved in all aspects of a business we feel that we can actually track our ROI. Hope that explains your q. :)
Adrian Ho from ZeusJones suggested I'd contact you to see if we could meet in London.
I will be sending you an email with additional background info so that you could decide if I'm worth wasting time on...