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Sudarshan Banerjee
  • Male
  • Mumbai
  • India
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Additiyom....mostly coherent

Latest Activity

Sudarshan Banerjee and Shirley D are now friends
Apr 12, 2010
Sudarshan Banerjee posted a discussion

Automobile CRM best practices

Just Automobile CRM practices would do- best could be subjective :)Loyalty programs, retention initiatives, product lifestage management, any which area that you might know of, that any automaker was doing for their customers, please let me know.Any examples, hope to get some dope about this space; India & around the worldthanks in advance. you could mail me at sudarban@gmail.comcheers!See More
Nov 19, 2009
Sudarshan Banerjee left a comment for Shirley D
"hello wanderblah! Welcome to Plannersphere :)"
Jul 17, 2009
Sudarshan Banerjee updated their profile
Jul 17, 2009
Sudarshan Banerjee added the App Status
Apr 7, 2009

Profile Information

Hometown:
Calcutta
Where do you work?
Mudra Communications, Bombay; India
About Me:
Additiyom is a sanskrit word meaning 'there is no other'- I truly believe each individual is unique and never mind the theory of 6 for each prototype. Yearning for knowledge and experience made me choose advertising. Being a long time comic books buff and voracious movie consumption allowed me to get accepted. Having done Copy, Account Management, Strategy & Media consider myself as a half decent advertising professional. Have been spending some time over the last 3 years dipping into the plethora of new media/channels of customer conversations that brands are daring to venture into; also have come back to 'Management' - if you can't lick 'em, join 'em...
Films are however my calling - my left arm for deciphering how Bunuel could slit that eye in 'Un chien Andalou'(believe me guys have watched it over and over frame by agonising frame).
It is said, every bengali (from Bengal, India) can sing, write poetry and has at least one film in him. Have done the earlier two...awaiting the clarion call for the last!
Website:
http://planningshlanning.blogspot.com/

Mostly Coherent

You may say I'm a Planner
But I'm not the only one... (with apologies to Lennon)

Everyone's a planner...God downwards...we just plan different things. One can move on from 'Planning', but can never let go of 'Planning'.
In the true northern/eastern Indian style of Onomatopoeiac rhyming every word with another word meaning 'similar (to the original word) but strictly just outside', my blog title is :
planning-shlanning (http://www.planningshlanning.blogspot.com/)

Planning-Shlanning is therefore what I do...

Comment Wall (21 comments)

At 12:37pm on April 12, 2007, Puneet Pandey said…
familiar face... howdy?
At 2:08pm on April 21, 2007, Sonal Narain said…
Hello...have also served time at Contract Mumbai...what accounts do you handle there???
At 7:27am on May 20, 2007, Maninder Bali said…
kya sar ji, aap toh bade chuppe rustom nikle! very impressive (:
At 12:26am on May 30, 2007, denzil meyers said…
good link to Buñuel, and the Tintin connection is stellar!
At 2:59am on May 30, 2007, Sonal Narain said…
Did I? Can be fairly scatterbrained about these things...how are things at Contract?
At 7:07am on July 11, 2007, Kajal said…
hello there...
At 2:32pm on July 17, 2007, Kajal said…
that sounds interesting. Like with facebook etc? is there any lash back bringing a brand into a network, or is it being done in clever way (i assume so). I guess managing it well is key. good luck, do let me know how it works out!
At 3:10pm on July 17, 2007, Kajal said…
Cool. Thanks for the info. I guess the important thing is to get the right kinda people to be part of the community, and then take useful learnings from it! Will check out the comms u mention, cheers!
At 9:34am on September 24, 2007, Roop Mukhopadhyay said…
Hi Sudarshan, how you doing?
At 8:45am on September 25, 2007, Roop Mukhopadhyay said…
Yes, I did read about your move to Saatchi. So hows bangalore treating you? Let's catch up sometime during the weekend. what say?

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