Need help with a pitch for a super premium jewellery brand (diamonds) aimed at the upwardly living 'youth'; not the bulgari/cartier types, but just under from a lay person's positioning perspective. Strategies done in other markets would be great; any help appreciated. Thanks in advance
have a great conference and vacation. You've got them in the right order:) btw, I think you're onto something in the after-death services concept. so much is changing in that arena, so fast--and as boomers die, it's only going to accelerate. We just lost a dear family friend and he was cremated at a very forward-looking cemetery in Marin (the one they fashioned Six Feet under after). It's owned by two brothers who are film-makers out of LA. they were so convinced that memorialization and videos would be a big business before and after death that they bought up cemeteries to create their market. They're changing how the entire funberal home experience looks and feels, as well as memorialization. All feels part of a single whole that's shifting somehow. Di
hey! So good to hear from you...am on vaca now, so pretty unplugged, but all is good. Love the ZJ concept and hope you're having a blast. Ever get out to the Bay Area? Di
i very much like the Zeus Jones homepage, with links to all the different and diverse identities and expressions around the company. Very modern indeed. Also quite labour- and time-intensive i assume...