Carlos Palacios's Friends

carlos Palacios's Page

carlos Palacios has not received any gifts yet

September 9

Hometown:

london

Where do you work?

naked

At 9:34am on May 24, 2007, carlos Palacios said…: Julian great to meet you too. I'm doing a project on customer relationship management, the scope/brief is very wide/vague. but essentially we are looking at developing a strategy which helps this client develop better/closer relationships with their consumers. At the moment im reading whatever i can get my hands on!!

At 7:41am on May 24, 2007, Julian Cole said…: Were you after more articles after fournier piece, the theory has been used quite a few times since then, i am guessing you are interested in papers looking into advertising and b rels?

At 7:36am on May 24, 2007, Julian Cole said…: Carlos please to meet you,

You have to look at the work of Susan Fournier, she wrote the major article on Brand Relationships. She is one of the best qual researchers going around and her papers is a great read.

http://www.jstor.org/view/00935301/di007542/00p0178y/0

I would love to hear your thoughts on the article.

If you need any more resources or have a narrower area of brand relationships you are looking at give us a message, cause this stuff is all top of mind for me. I am writing on Brands Relationships stregthened through Online Social Networks.

Welcome to
Plannersphere

Sign Up
or Sign In

farisyakob created this Ning Network.

Loading…