Mark(eting) Stone

Seen in Bournemouth July 2009.

The Branded Cookbook: 85 Recipes for the World's Favourite Food Brands. Non-ashamedly brand orientated cook book using branded stuff against the trends of fresh, seasonal, organic, artisan fair trade or local produce. This uses the fruits of the corporate beast. However, you can only… Continue

Twoogle provides an easy way to search both Twitter and Google from one single site, obtaining original results from each service, side by side. It helps that this subject of twitter vs google is hot at the moment and a real-time mash-up split page is a simple answer.

Popular Wisdom V… Continue

The back to basics approach is sometimes a good thing. Celeb chef Jamie's empire covers lots of areas, chef wear, kitchen wear, fancy pants restaurants. However, this one seems to be a loss leading almost charitable offering within the expensive cookery school sector.

Jamie Oliver h… Continue

Hip hop co-branding seems to be working in cycles. Run DMC sung 'My Adidas' in 1985. They signed a a $1.6m deal to work their hip hop with Adidas. Now De La Soul (contemporaries of Run DMC) are hailing My Nike+ in 2009.

I haven't heard it but even if it's a hip hop mix of other peoples t… Continue

I noticed through twitter a funny photo-tweet concerning some amusing slogans on an 'Anti-terror billboard'. I thought it was the real-deal however, even with the amusing copy that people were writing, the message was still clear.

… Continue

Exactitudes, a contraction of “exact” and “attitudes”, was an exhibition and site showcasing some striking photography montages. Rotterdam-based photographer Ari Versluis and profiler Ellie Uyttenbroek have worked together since 1994. Inspired… Continue

I read the article in The Indepentent about the strategy behind Getty images deal with user-generated showcase/sharing photo site Flickr.com. It makes sense that th… Continue

De-innovation has happened again, just like in last weeks blog post on de-innovation in dieting: the raw meat diet, the reverse has happened again. A combination of nostalgia and point of differen… Continue

Sainsbury's has rebranded 'unfashionable' (doesn't sell) Pollack. The fish is being positioned as a cheaper than cod and guilt-free fish. It's an environmentally-friendly option as it's in plentiful supply off the British coast. Due to dwindling stocks of over-fished cod this could be… Continue

Sometimes it takes a 'speadable' email to make sense of the econo-politics. Enjoy!

ALTRUISM: You have 2 cows, and you give one to your neighbour.

SOCIALISM: You have 2 cows, and the State takes one and gives it to
your neighbour.

COMMUNISM: You have 2 cows. The State takes both an… Continue

The 'fuss free wife' is a personal concierge service offered by small SW LDN business Radish Kitchen. Fuss Free Wife Kitchen-Keeping Service involves paying a weekly charge to get your food sorted, the basics and even meals cooked for you,… Continue

I have a local synagogue that is actually 'funded' by the Saatchi brothers and operates as a fairly low-key alternative to traditional synagogues. This is an alternative to the 4 main strands of Jewish congragations and communities. This is whether you are Reform' (partial to bacon),… Continue

YouTube wants to prove that it's move than a showcase of 'Animals do the funniest things' style tosh and it actually a real life community enhancement. Next week, on April 15th an entire orchestra of worldwide randoms will be collated together in NYC for a practise and then perform at… Continue

The Independent recently wrote about the music industry using ads a new revenue stream, more secure than the traditional model. Here's the article in all it's glory.

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Having signed up Bob Dylan's "Blowin' in… Continue

The Mimi switch looks like in ear headphones but has infa-red sensors to track facial gestures that can work like a remote control. This piece of wearable technology is similar to the Minority Report style hand gesturing and moves towards a wink wink kind of command technology.… Continue

The o2 Joggler device is a wi-fi enabled family orientated PDA, it is described as 'Your new fridge door'. It looks like a 7" digital photo frame. The site made for the device is interestingly called O2 Family, which is the logical step to follow over 100% market saturation wi… Continue

The latest diet to come out of Californ-I-A involves eating raw meat, sometime practically rotting flesh. Cavemen may have thought nothing of eating the raw flesh of a slaughtered animal, but things have moved on: boiled, baked, seared and grilled, almost everything we eat - excep… Continue

This is design of the year. The drinking straw that provides clean water through sucking through it. It costs $3-5 and lasts a year.
Surely this can cure the world? Continue

Remember the classic KFC Northern Soul ads form back in 2004? They raised the popularity of the US soul music genre that was big in the 70's in random Northern England social spaces such as bingo halls and casino's. True.



Well VISA have remixed a classic northern soul track. They've made a feel good ad featuring the 'crutchmaster' Bill Shannon an able-bodied conceptual dancer. The dancer isn't gliding along on wheelie shoes and he isnt a stunt man. He is a self-taught concept… Continue