BooneOakley.com

Very clever use of YouTube. Who needs a website these days! Posted in advertising, digital

Thoughts on seeding

Seeding is increasingly important in today’s digital world. However, seeding isn’t working. Good seeding is rare and most of time treated like media buying. If things aren’t done in a right way from a seeders perspective, it is the same from a bloggers perspective as some saw here the opportunity to participate in a vicious business [...]

Hadopi bill

The recent French law called Hadopi bill is a total nonsense. The law is supposed to resolve piracy by canceling the users Internet access after three illegal downloads. Have a read at this article from the Guardian if you want to have a better understanding of the law. The law is wrong on many levels [...]

Lance Armstrong – Twitter

How surreal is that? Lance Armstrong telling the world that his bike got stolen on Twitter! Just trying to help. Anyway probably not the best post to get back into blogging however I’ve been quite disconnected recently so I had to use Metro as a source. Posted in digital, random

Congrats Mr President

Great documentary about the campaign, the use of digital… Posted in campaign, digital

Bonne année

Happy New Year to everyone that read and/or commented on the blog in 2008. I don’t have any predictions for 2009, I’ll leave that to Paco Rabanne, I only have a personal one. 2009 is going to be about making stuff happen that I can promise. To celebrate the New Year you can enjoy some great [...]

My portfolio

I have just discovered Carbon Made a couple of days ago, it is a great simple website to create your portfolio, so I thought I’d give it a go. Click here. I’ve added a couple of projects I worked on when I was at Duke. I think it is a little less shameless than posting [...]

Creative agencies

Nicolas Bard, one of the managing partners at Naked in France asked French bloggers to name their top 3 creative agencies in the world. As Alex tagged me I am playing along with the meme. Creativity is such a subjective concept. Although our industry is changing and everyone is talking about engagement vs. messages, the principle [...]

Noa Noa’s branded utility

(click here for a larger image) Now this is what I call a branded utility. Great idea by the Danish fashion brand Noa Noa: a ‘good washing tips’ magnet to have next to your washing machine. Simple, useful and filling a void. Posted in branding, cool stuff, random

Le monde en marche

Being in Paris this week I’ve discovered this great sculpture done by the French artist Fabien Chalon. In a way it summarize quite nicely what I have been talking about on the blog, the whole movement / inertia thing. Located in the middle of Gare du Nord, the biggest train station in Europe, the sculpture called [...]