Web without sense

Brilliant, every single digital agency should have this site bookmarked! Posted in digital      

Tiger Woods 09 - Walk on Water

Just a brilliant example of a brand that get it right. It is about listening first and then answering in a meaningful and inspirational way. Well done to EA Sports. “As a response to a fan video from Tiger Woods PGA TOUR 08, Tiger Woods and EA SPORTS demonstrate that the “glitch” Levinator25 thought he found [...]

On the need to change and historical context

I really love the two quotes below. They remind us that it is equally important to embrace the change, the uncertain and also that this change as a context and we can learn more about it through history. I guess this is maybe due to my studies in History but no matter which client I [...]

From Duke to the Brooklyn Brothers

After some lovely holidays, today is my first day at the Brooklyn Brothers! I really enjoyed my time at Duke, I learnt a lot, met some great people and I am also very proud of some of the work we have done. However I have been seduced by the Brooklyn Brothers project. An agency that sees itself [...]

Don Drapper is following me on Twitter!!

When I received the email above I knew the name sounded familiar but I couldn’t remember how I knew this person! Then after a couple of seconds I realized it was Don Drapper, the main character from the TV series Mad Men following me on Twitter! I really liked the idea of following him and [...]

The future…

I have been working on the future of the blog for quite a while now! Although the whole thing should only be live at some point in September, I will give you a flavour of the design! Below are my new Moo cards… Brilliantly designed by Clemence.

Context Collapse

Context is one of the most important things a planner or anyone else trying to look for some truth, should endeavour to understand. Context enables you to recognise how things operate and how they are linked or disconnected from each other, in effect it is the glue that binds together all the different sources and [...]

What’s wrong with not being premium?

I have been working on a couple of brands recently and one thing that came often form the client mouth was: we want to be more ‘premium’! As if being a premium brand was the ultimate achievement in life! Of course as Richard Huntington pointed out on his presentation about brands, operating in a monopoly allows [...]

Solving the wrong problems

Below is a very interesting talk from Jon Steel at the ‘Planning at 40‘ conference. His words are very wise as always and I love the fact he is using the past to move forward. More than anything I couldn’t agree more with the fact that we have to focus more on long term visions… Well [...]

A site / link a day = Twitter usefulness

I’ve never been a huge fan of Twitter, mainly for the same reasons Asi blogged about a while ago… It wasn’t for me! I suscribed to a bunch of friends feeds though and sometimes I discovered some interesting nuggets! Until yesterday I decided to use my Twitter feed with the following idea: one site / link [...]