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continuous brand tracking studies
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Started this discussion. Last reply by Djuana Stoakley Feb 25.
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Also, Persuadables is pretty good. They're based in Kansas, with a sales person in NYC.
Hall and Partners is great. I have worked with them successfully on Toyota.
Faris, Jon, and Mark, thank you. After spending a couple weeks now talking with "experts in tracking" of one sort or another, I agree that it will be a piecemeal model that I put together - ingredient gathering is one thing but then actually stirr...
Profile Information
- Hometown:
- Portland
- Where do you work?
- The Richards Group
- About Me:
- i am a misfit and a rebel; a squarepeg in a roundhole.
i think 45% with my Left Brain and 55% with my Right.
planning is an expression and a passion.
- Website:
- http://planningnewbie.blogspot.com
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Erin middleton's Blog
planners who play together, stay together
"It changes our perspective, stimulating creativity. It renews
our ability to accomplish the work of the world. Like art, play is that quintessential experience that is almost impossible to define--because it encompasses infinite variability--but which we all recognize when we see, or experience." Pscyhology Today
our ability to accomplish the work of the world. Like art, play is that quintessential experience that is almost impossible to define--because it encompasses infinite variability--but which we all recognize when we see, or experience." Pscyhology Today
Posted on May 16, 2007 at 5:02pm —
Comment Wall (25 comments)
- At 12:05am on August 4, 2008,
Kyle Cameron Studstill said… - As someone beginning my advertising/planning career recently I've enjoyed following your blog as of late. Thanks for sharing your thoughts!
- At 3:58am on July 24, 2008,
Brittany said… - I just finished my first year at the Brandcenter and I've been interning at The Martin Agency this summer. I've got one more year left but I love all the door that have opened and meeting all the interesting, fabulous people in this industry!
- At 1:35am on July 24, 2008,
Brittany said…
- Hi there, just letting you know you're planning blog was one of the first I started reading when I initially was making my career move. Keep up the good work! Take care!
- At 10:19pm on June 13, 2008,
Lia Dutra said… - hey. just saying hi from brazil.
have been reading your blog. very nice! :D
- At 12:04am on April 1, 2008,
Anthony Mariello said… - hello! All done and graduated here. Back in the northeast job hunting. I had a great time at agency exposure. Let's get in touch and talk soon!
- At 12:02am on January 18, 2008,
Sean Miller said… - Erin, I don't have a to-do list yet of retail trends to proselytize this year but way up there is contributing to the art of in-store communication. The measurement and technology side is advancing along but retail communication - and here I'm talking about brand not retailer communication - needs to be just as artful and interesting as the environments in which they exist. Or it should raise the aesthetic appeal of a retailer, not clutter it.
Agree with your point on waiting in line, but we need to show how it can be engaging, not just a place for captive media to shout at people. Personally I preach caution when marketing in captive environments unless it is truly an experience that people find valuable and have control over.
- At 5:40pm on January 7, 2008,
Anthony Mariello said…
- Hey Erin!
I am down in Miami and decided it's time I join this network to get the planning juices flowing. Keep in touch! I want to fill you in on everything as I move through the program.
- At 5:05am on December 13, 2007,
Courtney Kuehn said… - i hear you on that one - too much time doing nothing does make you question your purpose! at the moment i am freelancing at an agency here in Minneapolis. the agency does not have planning, though. i'm assisting art buyers/producers with various projects (mostly casting for Target commercials/print ads). it's a fun gig for now, but it's temporary. so of-course, the job search continues. fun!
- At 2:57am on December 13, 2007,
Courtney Kuehn said…
- hey Erin, how is work going?
- At 9:20pm on October 5, 2007,
Jennifer Masson said… - Hi Erin - Just wanted to see how you were settling in.
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