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January 2009 Blog Posts (32)

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Living the benefits of a recession?



The brilliant Martin Lewis, self styled consumer champion and his website http://www.moneysavingexpert.com picks up on deals and consumer intelligence.



Sometimes I spot things from there and other places which wouldn't happen outside of a recession.

Here are some of the benefits of the recession as marketing campaigns.

Sometimes interesting marketing? Sometimes a bit risky as a… Continue

Added by mark stone on January 28, 2009 at 3:42pm — No Comments

Ben & Jerry's US launch Presidential Ice Cream



Tactical marketing and play on words genius that is 'Yes, Pecan!' Ice-cream form Ben & Jerry's. the perfect brand to pull of this great idea.





I'm off to buy a tub. But, can I buy it outside of Washington DC or Chicago, IL?

Yes,… Continue

Added by mark stone on January 28, 2009 at 3:23pm — No Comments

Coke Zero: Zero success in UK



So, real men don't drink bloke Coke

Independent, The (London), Jan 22, 2009 by OLIVER WRIGHT



After a hard day's heroism, a man needs a refreshing drink. But no calories. And no girly words like 'Diet' in the name. So Coke Zero was born. Zero sugar. 100 per cent ruggedness. That wasn't the slogan, but it might as well have been. Still, it's hardly been a runaway success. The drink - which took Britain by damp squib in 2006 -… Continue

Added by mark stone on January 28, 2009 at 3:00pm — No Comments

Etch-a-sketch Addiction



I saw this on The Telegraph's site. Etch A Sketch art: portraits of Barack Obama by George Vlosich.

The likeness took 80 hours to draw using the two dials on the retro toy - all using one unbroken black line.

I used to be pretty good at this, but someone with more OCD than me has been hard at… Continue

Added by mark stone on January 27, 2009 at 3:31pm — No Comments

Frock ’n’ Roll



The Girl Meets Dress Designer Dress Rental Service has launched.



Following hire post businesses such as the Love Film.com buisness model, who are doing very well in credit crunched Britain. The 'choose on the internet, watch, return film rental business' is doing well.





The Girl meets Dress is a… Continue

Added by mark stone on January 27, 2009 at 10:06am — No Comments

Generation G and pre-paid loyalty

That's G for generosity. It's about brands not being greedy, profit making, market cornering, price-fixing nasties. It's about respect, free, trial, positive experiences with medium term benefit to the brand. You enjoy a experience, then you'll go back and spend your pennies. Ben & Jerry's are the originator of this, their free cone day is a yearly event of non-corporate generosity.





I've been to their brilliant Sundae on the… Continue

Added by mark stone on January 26, 2009 at 5:09pm — No Comments

Cadbury povide more branded entertainement set to a piece of retro music





So now we follow up Gorilla and Trucks. We have two kids doing a raised eyebrow dance routine to a breakdance electro track from circa 1988. It features Don't stop the rock by Freestyle which is a defining track of the electro genre along with Rockit by Herbie Hancock, Afrikaa Bambataa and Kraftwerk.



But to be honest the surreal visuals and electro soundtrack are effectively a short-form music video.

The Rockit music video was surreal robots to… Continue

Added by mark stone on January 23, 2009 at 4:00pm — 1 Comment

Augmeneted reality Marketing: now a branded mobile game



Papervision - Augmented Reality (extended) from Boffswana on Vimeo. Freddie Laker did a great blog piece on Augmented reality.

I've seen this being used as a live stunt/entertainment for corporate events. Projecting logos and 3D onto real time image is truly Who Framed Roger Rabbit in real life.



Check the… Continue

Added by mark stone on January 22, 2009 at 4:24pm — No Comments

Givenchy get's Sexyback



Fashion-house Givenchy have revealed their latest perfume ads featuring a celebrity: Justin Timberlake. This follows competitor luxury brands promoting themselves using attractive brand ambassadors such as Beckham and McGregor .







To me it seems the balance of the advertising sex-shift is complete as 'sexy' males start to outnumber the… Continue

Added by mark stone on January 21, 2009 at 11:56am — No Comments

Hey 2009 Boot Campers!

So you all were part of my second launch weekend affair. Let's assume I kick it off next year too - give me some constructive feedback as to how next year's session should be initiated. Oh - and I already got the message regarding having more breaks.. so feel free to leave that one aside. (wimps!) Just kidding. No pain no gain.

I kid, I kid... ok, that's enough. Sound off!

Actually, if there are any 2008 alumni out there -- feel free to jump in as well.

Added by Christopher Owens on January 19, 2009 at 11:31pm — No Comments

Digital Memorial in Facebook heaven



This is sensitive, but real.



On Facebook, even dead people never die. A friend, Fi Wackett recently passed away rather tragically. She is friends with 15 of my Facebook/real life friends. Posts of sympathy, love and nostalgia fills her wall-posts in a mini news feed that act as a continuous remembrance and tribute to Fi. Furthermore, the tagged photos of her act as a digital memorial that allows her to still exist.



Given… Continue

Added by mark stone on January 19, 2009 at 4:05pm — No Comments

Headvertising



Just saw this pic on a friends page on Facebook page after this artist painted my friend's face for her party.

This pic is one of many works of pro-face/head painter Kat Sinclair has done on her canvas-shaped folicly challenged Phil Levene's head.



Check out her FB fanpage here and her… Continue

Added by mark stone on January 19, 2009 at 3:26pm — No Comments

The evolution of eyes and ears



The humble children's book has always been a learning tool. Often a bedtime ritual involves a story to allow the child's imagination to develop sometimes with the aid of tactile materials, pop up features and illustration to help boost the imagination. The Hungry Caterpillar is a great example where the original physical format is essential to the story and story telling.…





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Added by mark stone on January 19, 2009 at 2:01pm — No Comments

The 10 commandments for planners

Sharing one of Russel Davies's post that I once found inspirational and I never put to practice .I stumbled upon it now (it's really difficult to dig through RD's blog...once you found smthing, you hv to bookmark and hang on to it).

Since this year just started, I think this is a very good resolution.
How to be interesting (and why you need to)
http://russelldavies.typepad.com/planning/2006/11/how_to_be_inter.html

Added by Irina Tone on January 17, 2009 at 4:23am — No Comments

My Golden moment of fame



I have graced the homepage of designer http://www.bennygold.com. Benny Gold is an independent graphic designer based in San Francisco. Benny has worked with many clients, including Stussy, Nike and Adidas.



In addition to freelancing, Benny has recently debuted his signature clothing label as modeled by me below in a photo post wedding party of my mate Adam. (Me: Second row, second from… Continue

Added by mark stone on January 13, 2009 at 10:02pm — No Comments

Mocha Obama latte to go...



Krispy Kreme, the all American doughnut brand is doing the Obama brandwagon, that seems to offer hope with every purchase. With a presidential inauguration promotion that seems to be popular across American brand portfolios they are offering free Americano coffees to customers by saying 'Yes we can' to the Krispy Kreme stalls in the UK.



Americano- i.e weak filter black coffee (no pun… Continue

Added by mark stone on January 12, 2009 at 5:42pm — No Comments

Credit Crunch Chic



Credit Crunch Chic (TM Regd Patent Pending Mark Stone 2009).

I thought I invented this phrase by trying to explain the current behaviours and conversations around me in the recession world of London 2009. However, I just Googled the phrase to discover that articles in the Guardian and… Continue

Added by mark stone on January 12, 2009 at 5:04pm — No Comments

Janauary 2009 ad of the month. BBC2 Dragon



This ad doesn't seem to have been written about much, but think it's outstanding. Best ad on the box right now. I'm not even sure which agency did it. It features the dragon that will be alien to most people but it's in London. It marks where London the Strand in the City of Westminster finishes and The City of London at Fleet Street begins. It's the city of London's dragon and it's a great character to represent the sublime nature of the financial gloom.…



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Added by mark stone on January 12, 2009 at 5:00pm — No Comments

Live for LIVE



Live, no, that's Live as in a rock concert live, rather than the opposite of dead. Waitrose is the latest to join what I can see as the 'Live' phenomenon. Supermarket Waitrose has made an online magazine in a web 2.5 way. Interactive, video, digital version of a magazine. Due to brands being not human, the 'live' moniker seems like a good way, to give them, well.. life.





Live, is almost… Continue

Added by mark stone on January 12, 2009 at 4:30pm — No Comments

Fishy promotion



When in my local Boots in Swiss Cottage I perused the sandwiches noticing only the prawn mayo and tuna Shapers (lower fat range) carried a red promotional sticker. At first, I though the credit crunch had turned a £1.50 sandwich up to £13! And therefore was half price. This prawn sandwich confusingly hovered over a shelf label for Sushi.



However, this sticker was not connected with a multi-buy offer concerning the sandwich or perhaps… Continue

Added by mark stone on January 9, 2009 at 2:45pm — No Comments

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