Added by DFHobbs on October 27, 2007 at 4:40am — No Comments
I was having a chat earlier spurred on from the interesting (although sometimes unfocussed) “Great Facebook” debate at Bima. Now to believe many there apparently there is some great opportunities for brand to tap into such networks for their own corporate gain – obviously in a way that is becoming to the medium???…Continue
Who are we trying to kid - 'viral' can be a very powerful tool in a marketers armoury, but like all tools and weapons of war it needs to be deployed skilfully and in the right circumstances.
Unfortunately 'viral' seems to be acquiring a bit of a negative reputation at present and this is undoubtedly due to its over use in inappropriate situations - a case of 'viral' being hoisted by it's own petard…Continue
Added by andrew on October 18, 2007 at 7:05pm — No Comments
We were having a debate at our agency about RSS feeds and the death email!
Below are my thoughts collected from some reading (in the bloggosphere) and stimulated from the facintating debate we all had in meeting.....
Please appreciate that this is my first attempt at seeing how /where e-mail and RSS might reasonably intersect as communication channels, and how e-mail might possibly migrate to RSS in the future
What I have come to appreciate is it is important to…
Added by andrew on October 18, 2007 at 6:46pm — No Comments
I came across this and thought you all might find it compelling reading!
Nielsen marketing researchers have conducted a global survey recently to find out which of the advertising platforms in use today, including new media technologies, are most trusted by consumers. here are the summarised key findings....... What emerged from the survey was very revealing: while traditional media still makes its mark on consumers, the most powerful determinant behind purchasing decisions for a…Continue